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Fox pelts certified in accordance with the European WelFur standard will be on offer for the first time during the international fur auction at Saga Furs in Helsinki, Finland, 19-20 December 2019. WelFur is the biggest and most comprehensive animal welfare programme ever to be implemented across an entire continent, which count 2,918 European mink…

Finnish Fur Breeders’ Association’s supplementary business name PROFUR, that is used in its communications and logo, will be changed to FIFUR in August 2019. Association’s actual business name remains the same. New supplementary business name is a part of Association’s campaign to lift the profile of Finnish fur farming.

Investigators hired by the International Fur Federation (IFF) have unearthed evidence that a video from 2009 showing the torture of a fur animal was ordered and paid by animal rights activists.

The European fur sector’s animal welfare programme WelFur has been endorsed by the European Commission as a Self-Regulation and Co-Regulation Initiative. It is the first animal welfare programme ever to be promoted in the Commission’s database of so-called ‘soft law’ initiatives. “The European Commission does not promote whitewashing, so it is a recognition of the…

Two of ProFur’s member farms were infiltrated by a British journalist and activists in early October. The intruders caused stress and suffering as well as an animal disease risk to animals. Fur breeders have reported the offences to the police and ProFur has also taken action.

Olli-Pekka Nissinen has started in his new position as ProFur’s Communications Director. He is also part of ProFur’s management team.

Finland is the largest European producer of fox fur. Finnish fox production base all its operations on a Finnish quality certification system that represents responsibility, traceability and entrepreneurship. Every Finnish pelt is traceable to its farm of origin. This year, the Finnish Fur Breeders’ Association ProFur completely renewed its strategy for commercial fur production.

Finnish Fur Breeders Association ProFur has made a commitment to the Baltic Sea Action Group. The aim is to develop new ways to recover phosphorus from fur animals’ manure, and to supply it to industries where phosphorus is utilized. New methods will also be sought to recover nitrogen more efficiently to prevent it from leaking…