FIFUR’s sustainability seminar shed light on fur sector’s sustainability projects and vision for the future in Musiikkitalo, Helsinki, and as a webinar
Member of Parliament Joakim Strand gave the Parliament’s greetings at the event. “I very much believe in the future of the fur industry”, he said in his speech. “Finally, people start to understand what is meant by domesticity, self-sufficiency, primary production, energy, circular economy in connection with all this, where you have already been a forerunner for a long time”, said Strand.
In her speech, project manager Maarit Hellstedt from the Ministry of Agriculture and Forestry reviewed the objectives of the government programme — measures to, inter alia, combat climate change and support the circular economy. She noted that FIFUR’s Research Director Jussi Peura presented many issues that support these objectives.
“Continuous improvement of animal welfare and environmental responsibility are absolute prerequisites for success and social concession in the fur sector”, stressed FIFUR’s CEO Marja Tiura. In the fur sector, circular economy has been implemented for decades already. The final product, a true, durable, and easy to reshape fur, is an excellent alternative to fast fashion.
In addition, the seminar covered COVID-19 protection measures and vaccination, as well as the latest developments in the areas of certification and traceability.
We would like to thank those who spoke at the event for their interesting speeches and participants for a good discussion.
The recording of the event can be seen here, in Finnish.
Additional information:
Olli-Pekka Nissinen, Director of Communications, Finnish Fur Breeders’ Association – FIFUR, T. +358 50 306 2374
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The Finnish Fur Breeders’ Association – FIFUR is the parent association of the fur industry and the lobbying and training organization of its members. Professional fur animal husbandry has been practiced in Finland for over a hundred years and the association was founded in 1928. The association's regional associations comprise a total of 581 member companies with around 700 breeding places for fur animals. The association and the producers own the majority of the Finnish marketing and auction company Saga Furs Oyj. Finland's fur industry is a pioneer in certification worldwide. The objective of the voluntary quality system, launched in 2005, is to maintain and improve the welfare of animals reared on Finnish fur farms, the quality of production and the professional skills of fur farmers.