The most important sales channel of pelts is an international auction, where the world market price of pelts is determined according to current supply and demand. Most buyers are professional traders who purchase pelts for their own clients, the global fashion industry and fur business. The auction event resembles a stock exchange, where the broker confirms the highest bid by striking the gavel.

The Vantaa-based Saga Furs Oyj is the only publicly listed fur auction company in the world. The auctions held four times a year gather customers from all market areas of the world, the Far East, Russia, and Europe.