IFF Sustainability Strategy
Fur sector launches global sustainability strategy ‘Natural Fur’: commitments on animal welfare, environment and people.

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The International Fur Federation (IFF) has launched its first sustainability strategy in London on February 17. The Natural Fur Strategy consists of 3 key pillars: animal welfare, environment and people.

“This strategy will set out a framework and future ambitions for the fur sector, based around the UN’s sustainable development goals, and will consist of ground-breaking global initiatives, targeted interventions and clear goals that will move the industry to becoming truly sustainable", says Mark Oaten, the CEO of IFF.

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